SEO or Search Engine Optimization, had a deep decline in reputation over the years. All this thanks to a small group of people who engaged in dishonest tactics, abused the system, making it harder to achieve success, for folks like you and me.

I would say, SEO is similar to Facebook Ads. You can’t point your finger on the one thing, or process that makes things work, and does the magic. The internet keeps evolving, and search engines continuously change their algorithms, so it’s a constant debate between experts to determine what exactly makes a website SEO friendly, and how a website is able to boost its traffic and reach.

Some say SEO is not even necessary, some swear it’s the only way forward. In fact, you may even ask yourself the question: Does SEO really work?

Will SEO work for me?

The real question is: “Is there a way I can make SEO work for me?”

The short answer for both is definitely: YES. In this article I will also show you how SEO can help you, and why it’s important.

Don’t forget that we provide SEO services to businesses looking to boost their reach and traffic. Let’s start by defining why SEO is important. If you’d like to speak to an SEO expert, you can reach us at 615-616-7519.

WHY SEO IS IMPORTANT?

There is an old saying on the internet: The best place to hide a dead body, is the second page of google search results. If you think about it for a second, literally nobody clicks through to the second or third page when they are looking for something.

The higher you rank in search results, the more likely someone is to click on your website. People have short attention spans, so when they are looking for a quick solution to their problem, they are attracted to the first few results they find.

SEO is the most effective way to reach this goal, and appear in the top results on a search page. This gives you the answer to the question I asked above.

WILL SEO WORK ACTUALLY WORK FOR ME?

As I mentioned above, SEO is not an exact science. The best tactics and methods that worked in 2017 may not work in 2020. Let’s say Google decides to change their algorithm in ways that it favors pages that have the dollar sign featured on their home page. In this case all the best practices, and tactics have to change to match that parameter.

Of course, Google’s preferences are not as vague as I mentioned in my example, but I hope you get the drift. Any widely accepted methods that worked a few years ago may not work now, and that leads to speculations that SEO doesn’t work at all. If you are using outdated practices and advice, your website might simply fall short from ranking higher.

SEO only works well when you use up to date practices. When you apply these metrics, Google will simply grant you with increased website rankings that leads to an increase in traffic and results in more clients and conversions.

Looking to team up with marketing experts to get your site ready for SEO? Simply contact us to get started!

In the early days of the internet, a successful website was nothing more than a bunch of keywords put together and presented in a 1000-word article. However, SEO today is more and more leaning towards natural language searches. This literally means, that people are more likely to search for questions, rather than a few keywords on their own.

This phenomenon is related to the fact that, people are using technology like voice commands on Siri to ask a specific question. They are including more detail in their searches as well, so they can find their desired solution faster, and get more accurate results.

These key phrases are more useful for a content creator from an SEO point of view. Because these longer, more specific keywords are not competitive, and more relevant, they are easier to rank for, and in consequence to that, they are more likely to convert on a higher rate too.

So, to put it in one sentence: The objective, in order to rank higher on Google, is not to rank for keywords that remain the same over time, but to focus on quality content for larger number of natural language searches, which are constantly growing and evolving rapidly.

So, what’s the answer then to:

How long does it take for SEO to work?

The answer is…it depends.

I know it hurts, but it’s the truth. Yes, it depends on so many things and I am going to break it down for you shortly and try to give you an exact(ish) estimate at the end.

Few things to note right from the beginning though. No two websites are the same, nor are they starting from the same place, even if they are competing in the same space for the same prospects, client. The effectiveness of your SEO depends on the shape of your page, the amount of content it has, the age of your site – how long has it been active, the amount of links, the quality of links, keywords and so on.

When you are starting off, your main focus should be on research and discovery. Audit your website, and test your keywords, key phrases. Imagine that you are building your house. You need a strong foundation, don’t you? Well, this is your foundation, so treat it well, and invest your time and effort into research. It will pay off in the long run trust me. Usually this takes a month or less.

Right after the foundation is built, and you have a strong feeling that it’s near perfect, then you should concentrate on content creation. This means all your blog posts, articles, company information, FAQ pages, etc. This part of the venture can take the longest, usually months. However, if you have the means to invest into your content creation, the time required can be significantly lowered, so you can focus on the next step.

Slowly but surely you will start ranking for the keywords and key phrases that you implemented, and results will show as an increase in traffic, and maybe you will see leads building up. If you successfully implemented your social media strategy, your link building will start, and nurture the authority of your website automatically.

Many experts will tell you that it should take around 4 – 6 months to start seeing the fruits of your labor. Think about this as a long-term investment of time and effort. The result you will see in 12 months will be significantly different (in a positive manner) of that you experienced at 6 months in.

So just keep at it and remember, SEO is a marketing tactic with the best return of investment in the marketing space.

The good old question that we get asked by our clients all the time. The short answer is YES. Google Ads or Facebook Ads will definitely have an impact on your business, and in most cases, they will boost your conversions and revenue as well. However, there are many factors to take into account when it comes to advertising in general.

Most businesses have little to no idea about optimizing ads, ad spend, targeting, ad copy, conversion and many more aspects of a successful campaign.

How do I start? Where do I start? What platform should I use? How much should I spend?

Questions everywhere but not many answers, right?

Let us break it down for you, so will get a better understanding on how ads can help your business grow and raise your profits.

1. Start by clarifying your goals

Are you interested to bring in more leads, and convert them in the back end? Will you sell in the front end with an offer, and collect leads in the aftercare phase?

These are important questions that you should be able to answer if you set your goals clearly.

Depending on the results you would like to achieve, the methods and platforms you could be using are different from on and other.

For example, Facebook is very useful for lead generation with a minimal budget, but Google Ads might be a better option, and could be more expensive if you are opting in for sales. Set your goals clearly and choose a platform accordingly.

2. Budget

Money makes money. Advertising is a long-term game that has a ripple effect, and must be executed perfectly, in order to aid your business effectively. With good optimizing, your ads could bring in better results, and save you money as well. It’s very important to know that the more you spend, doesn’t always mean that you will get better results. However, ad spend should be expected, and accounted for if you want to succeed. Because at the end of the day, you want to make a significant return on your investment, right? On a personal note, we are very proud to say that we managed to help numerous clients to optimize their budgets and bring in results without breaking the bank.

3. Ad copy, and targeting

Your copy and targeting can make or break your campaign. We had clients who came to us for help with their ads, and most of the time the issues we noticed were related to ad copy and targeting. Writing good, engaging copy is a very challenging task to do. Most businesses hire copywriters to do this for them, and this is what we would suggest to you too. Always rely on experts if you have doubts in your abilities.

Let’s say you have an amazing copy that resonates with your audience but now you need to specify who your perfect prospect is. What interests them? Where do they hang out? What do they like, how old are they and so on?

If your targeting is too broad you will burn money on your ads. If your targeting is laser sharp your campaign will reach more potential leads, buyers with considerably less money spent. Master targeting and ad copy and you will see amazing results. Actually, this is one of the most important metrics that we discuss with our clients in the first place.

In conclusion setting your goal, optimizing and understanding the targeting aspect and setting aside a budget for ads is crucial. Yes, ads will definitely help your business, but you need to do it right to avoid expensive mistakes.

Don’t gamble on your success! No business should have to take a chance on their marketing. Contact us for more info!